Course curriculum

  • 1

    Welcome to the course!

    • A message from the instructor
  • 2

    Chapter #1

    • Marketing

    • Objectives
  • 3

    Chapter #2

    • What is Marketing?

  • 4

    Chapter #3

    • Marketing Drives Business

  • 5

    Chapter #4

    • Marketing Mix

  • 6

    Chapter #5

    • Product

    • Price

    • Promotion

    • Place

    • Four Ps
  • 7

    Chapter #6

    • Customer Value

  • 8

    Chapter #7

    • Demographics and Surveys

  • 9

    Next steps

    • You're almost done!

    • Assignment #1
  • 10

    Chapter #8

    • Strategic Value

  • 11

    Chapter #9

    • Customer Relationship Management

    • Marketing Communication

  • 12

    Chapter #10

    • Assignment #2
  • 13

    Chapter #11

    • Advertising

    • Public Relation

    • Publicity

  • 14

    Chapter #12

    • Direct Marketing

    • Personal Selling

    • Sales Promotion
  • 15

    Chapter #13

    • Assignment #3