Marketing

1

Welcome to the course!
- A message from the instructor
2

Chapter #1
- Marketing
- Objectives
3

Chapter #2
- What is Marketing?
4

Chapter #3
- Marketing Drives Business
5

Chapter #4
- Marketing Mix
6

Chapter #5
- Product
- Price
- Promotion
- Place
- Four Ps
7

Chapter #6
- Customer Value
8

Chapter #7
- Demographics and Surveys
9

Next steps
- You're almost done!
- Assignment #1
10

Chapter #8
- Strategic Value
11

Chapter #9
- Customer Relationship Management
- Marketing Communication
12

Chapter #10
- Assignment #2
13

Chapter #11
- Advertising
- Public Relation
- Publicity
14

Chapter #12
- Direct Marketing
- Personal Selling
- Sales Promotion
15

Chapter #13
- Assignment #3